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INTERESTED IN SELLING YOUR PROPERTY?
INSIDER SECRETS FROM AN EXPERIENCED REALTOR®
This important message is from:
Thomas L. Saylor, Illinois Real Estate Managing Broker License: 471.021962 | Direct Line in Illinois : 708-892-2345
Thomas L. Saylor, Indiana Real Estate Managing Broker License: RB14020301| Direct Line in Indiana : 877-773-4295
Lake Aero Estates
3572 W State Road 10, Lot 7
Lake Village, IN 46349
When your work with me you get NEARLY 50,000 REALTORS AND THEIR BUYERS ABLE TO SEE YOUR PROPERTY IN the Multiple Listing Services in (2) states! This is a big benefit to you.
FACT: Statistically most sellers NET MORE MONEY when they use a Realtor® - EVEN AFTER PAYING THE COMMISSION. There's a reason why close to 90% of sellers use brokers.
IF YOU NEED A FAST SALE FOR TOP DOLLAR I'M YOUR GUY
Tom Saylor, Realtor®
Your property in Indiana? Please go here.
do it the easy way, fast way!
Here's two main difficulties most people have when selling their property:
1. Not priced correctly.
One of the major factors in most real estate sales is the price. If you did not sell your property within the listing time period, there is a very good chance that your home was overpriced.
You have to make sure that your house is priced according to similar houses that have SOLD RECENTLY in the market if you have any hopes of selling. Properties that have been on the market for a while only indicate prices that will not sell. THE BUYERS MAKE THE MARKET, not us. If it is overpriced, it is going to discourage people from even visiting your property. Some people think that they can always price their home higher and be willing to negotiate if someone comes along. The only problem is not that many people are going to come along if they see that your house is priced too high.
A common problem is a seller interviews several agents and each agent puffs the sales price to get the listing. This wastes your time, creates false expectations, lots of work for everyone, and the property does not sell. You need to see a current comparative market analysis. We use Cloud CMA which will give you real sales data so we can fine-tune your pricing. This is a must. We can monitor how many people view your home photography package and video tour we create. If we don’t have an offer in two weeks we advise a price adjustment.
And, there’s another issue that sometimes your agent forgets to mention. Most buyers need to get a loan to buy your property. And if the home is overpriced guess what happens? The appraisal can come in too low and now the borrower cannot borrow enough to swing the deal. The lender is going to loan based on the appraisal. That’s why we need to price your place according to the current market. Lenders are going to lend a certain percentage of the appraisal.
And there’s something else which you should be aware of. You tell your agent a number that you want to list without seeing any market analysis. And your agent enthusiastically agrees. And the agent doesn’t discuss the price with you. Guess what could be happening? A large majority of all agents specialize in working with buyers, not sellers. And the agent knows your house probably won’t sell at the price you want, but takes the listing anyway. And the reason the agent takes the listing is that it gives the agent fresh buyer leads to work when they call on the sign in your yard. This just wastes your time. A good agent will tell you the truth, and not take the listing if he knows it’s too high.
Best to get your home priced correctly, right from the git-go! You need a REALTOR® that will tell you the truth. Sometimes I’ll advise you to price your place slightly higher after I take a look, but our assessments should all be based on recent sales data for similar properties.
2. Not properly exposed to the marketplace.
Sometimes, your price might have been perfectly fine. However, you might have hired an agent that did not expose your property aggressively in the marketplace. Selling a house is not always about the house itself. You want someone that is going to put all their effort into marketing your home. You want a broker that’s going to get your property listed in the maximum number of Multiple Listing Services to give you maximum exposure to the most possible buyers. Some brokers think in a “seller’s” market they can get away with a “pocket” listing. A pocket listing is one that is marketed informally, usually without putting your listing in the multiple listing service. We advise against that. You get the best chance for a completed sale if your property is in the MLS. And we take this even further.
My name is Tom Saylor and I'm a licensed Realtor® in both Illinois and Indiana. Hire me and get your property exposed to nearly 6900 broker offices, 50,000 agents , and untold thousands of buyers working with agents in greater Chicagoland and NW Indiana! You get it all!
+ I get your listing syndicated into redfin, zillow, realtor.com, trulia & social media!
This means we put your listing in MRED MLS which is accessed by about 4700 broker offices + Greater Northwest Indiana Association of Realtors MLS which is accessed by about 2200 broker offices. This gives you coverage in the (5) counties in NW Indiana — Lake, Porter, LaPorte, Newton, and Jasper Counties. And, the converse is true! If I sell your Indiana property we’ll also put you in both Indiana and Chicagoland MLS which gives you HUGE coverage to dominate the MLS. You will get maximum traffic and buyers.
Your property gets saturation exposure in these areas in illinois
+ you get mls coverage in these five counties in NW Indiana
and that's not all
We create custom small videos for your property (usually for social media) for all listings, big and small.
but wait, there's more... did we mention we have a professional photography background?
We use high-end pro cameras and lenses for stills, and use gimbals to create cinematic quality video. The benefit to you is we do this for all of our clients. Does not matter if you are selling a condo, or a multi-million dollar mansion. The idea is to show your property in an interesting way that will appeal to the buyers’ emotions. We’re going to engage your buyer with professional visuals. And, if you need virtual staging we can offer it to you. You don’t really want something ordinary for your place, do you?
WE'LL CREATE A BEAUTIFUL PHOTO/VIDEO TOUR TO HELP SELL YOUR PROPERTY FOR TOP DOLLAR!
Short sample clip below to give you the idea. We present your property in an exciting way to bring you offers!
The vast majority of residential property transfers in the United States are a result of getting your listing into the MLS and the cooperation of other agent and broker members of that MLS. Most real estate agents represent buyers and we leverage the exposure of your property by pitching the benefits of your place to these buyer agents. That’s why I’m a member of more MLS systems than most brokers. The MLS is king in terms of effectiveness.
How do we figure out what your selling price should be?
If you consider hiring me the first thing I will do is prepare for you a PROPER comparative market analysis. I will send this to you BEFORE you hire me. Then we can get a very accurate idea of what your place should sell for based on RECENT SALES by PROXIMITY to your property. Understand? You’ll have all the info from me within about 24 hours emailed to you. Use the submit form below to send me your info so I can prepare your CMA. I’ll compute your approximate NET PROCEEDS after all fees. If that net will allow you to do what you need to do then go ahead and hire me. If not don’t sell. Don’t let anyone talk you into selling if the timing is not right for you.
Right now the market is hot. It’s a seller’s market. But you need to think about what you are going to do with your money. It might not make sense to sell your place for top dollar and then go fight in the same market to find something comparable. I’ve seen agents talk sellers into getting a boatload of money only to find they are just ending up moving sideways and fighting with other buyers to replace something they already had. Don’t do this. ONLY SELL if you are improving your situation by selling. Do you understand? Probably I am the only broker that’s going to talk to you like this but I want to see my clients move up rather than move sideways. I’m going to tell you the truth about everything, whether you hire me or not.
The CMA I'll send you will be very comprehensive. This is an outline of one below.
You’ll see your property compared with the nearest comparables. Typically I use 5-10 comparables. You’ll be able to look carefully at the properties that sold. Then once I see the inside of yours I can give you a very close estimate of what I think I can sell your place for. No guessing. We can get very close to what your property should sell for. Yes, it will take aggressive marketing to get all the money, but that’s our game plan. Very few can compete with the marketing I create. Note: This sample CMA below was created June 9, 2021. To be accurate a CMA has to be prepared for you right before you plan to put your place on the market. Then we can price your property with high confidence.
WILL YOU PUT A LOCKBOX ON MY HOUSE?
Yes, if you want one. I would recommend the Sentrilock electronic lockbox system we use. Only actively licensed brokers who are members of the MLS services we use are authorized to access your home. When buyers who have seen the beautiful photos and video we do for you now want to visit your home they are serious. Having a lockbox on your doorknob facilitates an easy showing. No crowds of people running through your place that are difficult to babysit. The buyer’s broker knows there is a record of her time with her clients in your home. You can be sure the clients movements will be monitored. She will be with them AT ALL TIMES. No rummaging through your drawers, no checking your silverware. Understand? I am very strict with the buyers agents about this. SentriLock has some key features that benefit your security, and it records what agent is showing your property, at what times, etc. It also allows us to access the buyer comments on your property. This is very valuable feedback that you’ll have access to. I use Sentrilock (not all Brokers do) and we can get it installed on your entry door. It’s the best lockbox system I’ve ever seen. Check out some of the neat features the Sentrilock lockbox offers. It’s very secure and you can restrict access when you want. Agents make an appointment in the system to be able to show your home. Note: We do not put Sentrilock on rental units unless they are vacant. See more below:
WHAT IS PRE-APPROVAL?
I cooperate with buyers’ agents who are working with pre-approved clients. They have an agency relationship with the buyer. They are trying to get the “best deal” for their buyer. (I’m a listing broker. I work for you. I’m your agent. I’m trying to get you the highest selling price.)
Most buyers’ agents nowadays require their buyers to get “pre-approved” for a specific loan amount based on the buyers income, credit rating, down payment, etc. This is usually done with a mortgage broker that can work with many different lenders. These days getting approved is all electronic. People can get pre-approved by a lender in only a few days after they submit their documents. It is risky to tie up your property with purchasers who are not pre-approved, and it is a waste of an agent’s time to play around with clients who can’t afford properties they are looking at. This wastes everyone’s time. If the buyers have seen our marketing, seen the photos and video of your place inside and out, and then want a showing we can usually get an offer if our price is in the ballpark. This is why I say “clean and organize your place once so we can get the photography done” and then when we get a showing it will be serious and there’s a good chance we’ll have an offer.
Want to make about $1000/hour? Just do the quickie things I suggest when I see your place prior to our photo/video session.
Will you put a sign on my property?
Yes, with your permission. We recommend it. Calls to the number on the sign are automatically redirected to us 24/7. Someone who knows your property intimately (such as myself) will be handling these calls. These important calls will not go to a receptionist who has never seen your property, or to a floor agent. I answer sign calls seven days a week, no matter where I’m at. Yes, it is that important.
“some insider secrets from Tom Saylor” Click on audio button above left.
How often are you going to touch base with me?
At least weekly I will contact you with an activity report. Frankly, once our marketing is in place, if we don’t have an offer within about 3 weeks we need to discuss a price reduction. My pricing strategy is generally to price at about 105% and see what happens in the first 10-14 days. We’ll monitor traffic and adjust our game plan. Of course any listing price is up to you. If I don’t think I can sell it I’ll tell you so. We don’t want to leave any $ on the table. We are both on the same team. You can call me anytime.
GET YOUR REPORT OF RECENT SALES IN YOUR AREA - PLEASE SUBMIT YOUR INFO TO GET YOUR COMPLETE AND DETAILED COMPARATIVE MARKET ANALYSIS BY EMAIL.
Note: This is not an automated analysis that is available instantly. I actually take the time to manually do your analysis, look carefully at the solds in your neighborhood, do a Google Earth street drive and closely look at the environment, and evaluate the images you send me. I will discuss all factors in plain language. No sales talk. I will advise on what you could do to raise your value, etc. I’ll send the report back to you usually within 24 hours. Any questions call my cell 317-430-9373. Thanks! Tom S.
And, do you zoom?
It’s free and convenient. We started using it during the pandemic. It’s helpful in fine tuning your CMA, showing you your buyer offers, preparing quick counter-offers, and helping get the preliminaries done so we can get you on market fast.
Signup if you want to give it a try. I’ll show you how to use it. The free version will work fine for our needs. Thanks, Tom S.
